TY  - BOOK
AU  - Capon,Noel
AU  - Capon,Roy
AU  - Hulbert,James Mark
TI  - Managing marketing in the 21st century: developing and implementing the market strategy 
SN  - 9780979734441 :
PY  - 2009///
CY  - Bronxville, NY
PB  - Wessex
KW  - Marketing
KW  - Management
KW  - Strategic Marketing
N1  - Includes bibliographic references and glossary
ER  -