Analysing media texts / 
edited by Marie Gillespie and Jason Toynbee. 
 - Maidenhead, Berkshire, England ;  New York, NY, USA :  Open University Press in association with the Open University,  2006. 
 - 208 pages :  illustrations ;  25 cm +  1 DVD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Ch. 1. Semiotics : signs, codes and cultures / Jostein Gripsrud, Jason Toynbee and David Hesmondhalgh -- Ch. 2. Understanding genre / Gill Branston -- Ch. 3. Narrative analysis / Marie Gillespie -- Ch. 4. Discourse analysis and content analysis / David Hesmondhalgh -- Ch. 5. politics of representation / Jason Toynbee -- Conclusion : framing the real : beyond the text / Marie Gillespie and Jason Toynbee. 
<br/><br/> "This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads."--Jacket. 
<br/><br/><br/>System requirements: IBM PC or compatible with optical disk reader. 
<br/><br/><label>ISBN: </label>0335218873 9780335218875 0335218865 :  US$33.15 9780335218868 
<br/><br/><label>LCCN: </label>2006298258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media criticism.<br/>Discourse analysis.<br/>Semiotics.<br/>Content analysis (Communication)
<br/><br/><label>LC Class. No.: </label>P96.C76  / A53 2006