01949cam a2200325 a 4500001001100000005001700011008004100028010001500069020001500084020001800099020002700117020001800144050002200162245007400184260012900258300006500387336002700452337002900479338002800508504005100536505041100587520040100998538007201399650002601471650002401497650001501521650003701536700003001573700002001603000002997520230921135240.0060913s2006    enkm     b   a001 0 eng    a2006298258  a0335218873  a9780335218875  a0335218865 :cUS$33.15  a978033521886800aP96.C76bA53 200600aAnalysing media texts /cedited by Marie Gillespie and Jason Toynbee.  aMaidenhead, Berkshire, England ;aNew York, NY, USA :bOpen University Press in association with the Open University,c2006.  a208 pages :billustrations ;c25 cm +e1 DVD-ROM (4 3/4 in.)  atextbtxt2rdacontent.  aunmediatedbn2rdamedia.  avolumebnc2rdacarrier.  aIncludes bibliographical references and index.0 aCh. 1. Semiotics : signs, codes and cultures / Jostein Gripsrud, Jason Toynbee and David Hesmondhalgh -- Ch. 2. Understanding genre / Gill Branston -- Ch. 3. Narrative analysis / Marie Gillespie -- Ch. 4. Discourse analysis and content analysis / David Hesmondhalgh -- Ch. 5. politics of representation / Jason Toynbee -- Conclusion : framing the real : beyond the text / Marie Gillespie and Jason Toynbee.1 a"This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads."--Jacket.  aSystem requirements: IBM PC or compatible with optical disk reader. 0aMass media criticism. 0aDiscourse analysis. 0aSemiotics. 0aContent analysis (Communication)1 aGillespie, Marie,d1953-.1 aToynbee, Jason.