Gillespie, Marie 1953- Toynbee, Jason. text bibliography enk Maidenhead, Berkshire, England New York, NY, USA Open University Press in association with the Open University 2006 monographic eng

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208 pages : illustrations ; 25 cm + 1 DVD-ROM (4 3/4 in.) "This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads."--Jacket. Ch. 1. Semiotics : signs, codes and cultures / Jostein Gripsrud, Jason Toynbee and David Hesmondhalgh -- Ch. 2. Understanding genre / Gill Branston -- Ch. 3. Narrative analysis / Marie Gillespie -- Ch. 4. Discourse analysis and content analysis / David Hesmondhalgh -- Ch. 5. politics of representation / Jason Toynbee -- Conclusion : framing the real : beyond the text / Marie Gillespie and Jason Toynbee. edited by Marie Gillespie and Jason Toynbee. Includes bibliographical references and index. System requirements: IBM PC or compatible with optical disk reader. Mass media criticism Discourse analysis Semiotics Content analysis (Communication) P96.C76 A53 2006 0335218873 9780335218875 0335218865 : 9780335218868 2006298258 060913 20230921135240.0 0000029975