TY  - BOOK
AU  - Gillespie,Marie
AU  - Toynbee,Jason
TI  - Analysing media texts
SN  - 0335218873
AV  - P96.C76 A53 2006
PY  - 2006///
CY  - Maidenhead, Berkshire, England, New York, NY, USA
PB  - Open University Press in association with the Open University
KW  - Mass media criticism
KW  - Discourse analysis
KW  - Semiotics
KW  - Content analysis (Communication)
N1  - Includes bibliographical references and index; Ch. 1. Semiotics : signs, codes and cultures / Jostein Gripsrud, Jason Toynbee and David Hesmondhalgh -- Ch. 2. Understanding genre / Gill Branston -- Ch. 3. Narrative analysis / Marie Gillespie -- Ch. 4. Discourse analysis and content analysis / David Hesmondhalgh -- Ch. 5. politics of representation / Jason Toynbee -- Conclusion : framing the real : beyond the text / Marie Gillespie and Jason Toynbee
N2  - "This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads."--Jacket
ER  -