Farrell, Carlyle, <br/><br/>
Global marketing :  practical insights & international analysis / 
Carlyle Farrell. 
 - Los Angeles :  SAGE,  2015. 
 - 347 pages :  color illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing. 
<br/><br/><label>ISBN: </label>9781446252635 1446252639 9781446252642 :  $56.70 1446252647 
<br/><br/><label>Standard No.: </label>(YBP)11638142 
<br/><br/><label>LCCN: </label>2014946244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Textbooks.<br/>Marketing--Textbooks.<br/>Export marketing.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Textbooks.
<br/><br/><label>LC Class. No.: </label>HF1416  / .F37 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/4