TY  - BOOK
AU  - Schmarzo,Bill
TI  - Big data MBA: driving business strategies with data science 
SN  - 9781119181118 (pbk.) :
AV  - HD38.7 .S349 2016
U1  - 658.4/038 23
PY  - 2016///
KW  - Business intelligence
KW  - Data processing
KW  - Business planning
KW  - Statistical methods
KW  - Data mining
KW  - Management
KW  - Big data
KW  - Business
N1  - Includes index; Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories
ER  -