Batra, Rajeev. <br/><br/>
Advertising management. 

 - 5th. 
 - New Delhi :  Prentice-Hall,  2004. 
 - x, 739p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Advertising--Management.