Joshi, Atul,

Winning a billion consumers : a disruptive approach for success in India / Atul Joshi. - London : SAGE, 2016. - xv, 261 pages : illustrations ; 22 cm.

Includes index.

9789351508892 (hardcover : alk. paper) 9789351505570 (pbk. : alk. paper) : $25.49

2015038679


Management--India.
Customer relations--India.
Strategic planning--India.
Social responsibility of business--India.
Success in business--India.

HD70.I4 / J57 2016

658.00954