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  <titleInfo>
    <title>Winning a billion consumers</title>
    <subTitle>a disruptive approach for success in India</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Joshi, Atul</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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    <role>
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    <place>
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    <publisher>SAGE</publisher>
    <dateIssued>2016</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xv, 261 pages : illustrations ; 22 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Atul Joshi.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Management</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Customer relations</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Strategic planning</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Social responsibility of business</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Success in business</topic>
    <geographic>India</geographic>
  </subject>
  <classification authority="lcc">HD70.I4 J57 2016</classification>
  <classification authority="ddc" edition="23">658.00954</classification>
  <identifier type="isbn">9789351508892 (hardcover : alk. paper)</identifier>
  <identifier type="isbn">9789351505570 (pbk. : alk. paper) :</identifier>
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  <identifier type="lccn">2015038679</identifier>
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