01453cam a2200421 a 4500 0000030255 20230921135248.0 cr ||||||||||| 100728s2010 enka b 001 0 eng 2010483152 9780415778992 (hbk.) 0415778999 (hbk.) 9780415779005 (pbk.) : $24.00 0415779006 (pbk.) 9780203870341 (ebk.) 0203870344 (ebk.) 16353408 DLC DLC HF5415.13 .M664 2010 658.8 22 85.40 bcl Moore, Karl, 1955-. Marketing : the basics / Karl Moore and Niketh Pareek. 2nd ed. London ; New York : Routledge, 2010. 240 p. : ill. ; 21 cm. The basics Includes bibliographical references and index. What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing. Marketing Management. Marketing research. Consumer behavior Research. Export marketing Management. Pareek, Niketh. 170710 20230822095114.0 7429 7429 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415.13 MOO BK0050468 2023-09-21 00:00:00 c.042661 2023-09-21 BK