Lindquist, Jay D.

Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / by Jay D. Lindquist and M. Joseph Sirgy. - 2nd ed. - New Delhi : Biztantra, 2003. - xxi, 598p. : ill + Accompanied by: Shopper, buyer, and consumer behavior Casebook.

Includes index.

8177223836


Consumer behaviour.

HF 5415.32 / LIN