Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 
 - 7th ed. 
 - Boston :  McGraw Hill,  1997. 
 - xxv, 760p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256218951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior ---United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.<br/>Market surveys--United States.<br/>Consumers--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.33  / HAW