TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 0256218951
AV  - HF 5415.33 HAW
PY  - 1997///
CY  - Boston
PB  - McGraw Hill
KW  - Consumer behavior -
KW  - United States
KW  - Market surveys
KW  - Consumer behavior
KW  - Case studies
KW  - sears
KW  - Consumers
N1  - Includes index
ER  -