Chaudhary, Prashant Vilas, Retail marketing in the modern age / Prashant Chaudhary, Assistant Professor, Sinhgad Institute of Management & Computer Application (SIMCA), Pune. - Los Angeles : SAGE, 2016. - xx, 419 pages : illustrations ; 25 cm. Includes bibliographical references and index. Subjects--Topical Terms: Marketing.Retail trade. LC Class. No.: HF5415 / .C4845 2016