Czinkota, Michael R. <br/><br/>
International marketing / 
Micheal R. Czinkota and Ilkka A. Ronkainen. 
 - 5th. 
 - Fort Worth :  The Dryden Press,  1990. 
 - xxix, 860 p. :  ill. 
 - (The Dryden Press Series in Marketing) .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0030244013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.