Johansson, Johny K. <br/><br/>
Contemporary brand management / 
by Johny K. Johansson, Kurt A. Carlson. 
 - Thousand Oaks :  SAGE Publications,  2015. 
 - xi, 259 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781452242873 (pbk.) :  $80.00 
<br/><br/><label>LCCN: </label>2013034507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .J64 2015