TY  - BOOK
AU  - Johansson,Johny K.
TI  - Contemporary brand management
SN  - 9781452242873 (pbk.) :
AV  - HF5415.1255 .J64 2015
PY  - 2015///
CY  - Thousand Oaks, CA
PB  - SAGE Publications, Inc.
KW  - Branding (Marketing)
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -