McDaniel, Carl,  Jr.,  1941-. <br/><br/>
Marketing research essentials / 
by Carl McDaniel, Roger Gates. 
 - 6th edition. 
 - Hoboken :  John Wiley,  2013. 
 - xix, 452 :  illustrations ;  26 cm. 
<br/><br/> Various multi-media instructional resources are available to supplement the text. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>System requirements for accompanying CD-ROM: Windows 2000, XP, and Me. 
<br/><br/><label>ISBN: </label>9781118249321 :  $70.00 
<br/><br/><label>LCCN: </label>2011293188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3825 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/3