TY  - BOOK
AU  - Gamble,John
AU  - Thompson,Arthur A.
TI  - Essentials of strategic management: the quest for competitive advantage 
SN  - 9780071220811 (pbk.) :
AV  - HD30.28 .G353 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Strategic planning
KW  - Business planning
KW  - Competition
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -