Kotler, Philip. <br/><br/>
Principles of marketing / 
by Philip Kotler and Gary Armstrong. 
 - 15th.  ed. 
 - Noida :  Pearson India Education Services,  2016. 
 - xxiii,732  p. :  col.ill. ;    cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789332558472 :  $69.57 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.