Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller. 
 - 15th. 
 - Chennai :  Pearson,  2016. 
 - various pagings :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.