TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9789332557185
PY  - 2016///
CY  - Chennai
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes bibliographical references and index
ER  -