Gutzman, Alexis D. <br/><br/>
The E-commerce arsenal :  12 technologies you need to prevail in the digital arena / 
by Gutzman, Alexis D. 
 - New York :  American Management Association,  2001. 
 - xvi, 302p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0814406238 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce and Web sites Design--Internet advertising and marketing.