TY  - BOOK
AU  - Gutzman,Alexis D.
TI  - The E-commerce arsenal: 12 technologies you need to prevail in the digital arena 
SN  - 0814406238
PY  - 2001///
CY  - New York
PB  - American Management Association
KW  - Electronic commerce and Web sites Design
KW  - Internet advertising and marketing
N1  - Includes index
ER  -