Doing surveys online /
Vera Toepoel.
- Los Angeles : SAGE, [2016]
- xix, 258 pages : illustrations, charts ; 25 cm.
Includes bibliographical references and index.
Introduction to online surveys -- Developing the survey : questions and answers -- Ethical considerations -- Sampling -- Using a panel in your research -- Comparative survey research -- Incentives for respondents -- Selecting survey software -- Programming the survey -- Fieldwork -- Processing and cleaning the data -- Weighting survey data -- Reporting survey results -- Making data available to others -- The future of Web surveys.