Potter, W. James. <br/><br/>
Media literacy / 
W. James Potter, University of California, Santa Barbara. 
 - 8th ed. 
 - Los Angeles :  SAGE,  2016. 
 - xxiii,546 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industried -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy. 
<br/><br/><label>ISBN: </label>9781483379326  $142.89 1483306674 (alk. paper) 
<br/><br/><label>LCCN: </label>2013033342 
<br/><br/><label>Nat. Bib. No.: </label>GBB3A4009  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P96.M4  / P68 2014 
<br/><br/><label>Dewey Class. No.: </label>302.23