01988cam a2200409 i 4500 0000030925 OCoLC 20230921135302.0 130829s2014 caum b a001 0 eng 2013033342 GBB3A4009 bnb 850856505 863173308 9781483379326 $142.89 1483306674 (alk. paper) 857717717 c=Program for Cooperative Cataloging P96.M4 P68 2014 302.23 23 Potter, W. James. Media literacy / W. James Potter, University of California, Santa Barbara. 8th ed. Los Angeles : SAGE, 2016. Los Angeles : SAGE, 2016. xxiii,546 pages : illustrations ; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Part I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industried -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy. Media literacy. 190412 N 20230822095114.0 7662 7662 0 0 0 0 cutlib cutlib 2023-09-21 0 P 96.M4 POT BK0053186 2023-09-21 00:00:00 c.043681 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 P 96.M4 POT BK0053183 2023-09-21 00:00:00 c.043681 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 P 96 POT BK0052366 2023-09-21 00:00:00 c.045018 2023-09-21 BK