Potter, W. James. creator text bibliography cau Los Angeles SAGE 2016 2014 8th ed. monographic eng

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xxiii,546 pages : illustrations ; 24 cm. Part I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industried -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy. W. James Potter, University of California, Santa Barbara. Includes bibliographical references and index. Media literacy P96.M4 P68 2014 302.23 9781483379326 1483306674 (alk. paper) 2013033342 130829 20230921135302.0 0000030925