TY  - BOOK
AU  - Potter,W.James
TI  - Media literacy
SN  - 9781483379326
AV  - P96.M4 P68 2014
U1  - 302.23 23
PY  - 2016///
CY  - Los Angeles
PB  - SAGE
KW  - Media literacy
N1  - Includes bibliographical references and index; Part I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industried -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy
ER  -