Egan, Colin. <br/><br/>
Creating organizational advantage / 
Colin Egan. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1995. 
 - xv, 200 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [184]-194) and index. 
<br/><br/>The big picture -- 1. Competition and the art of strategic management -- 2. Marketing strategy and the science of survival -- 3. The strategic and organizational challenges of a turbulent business environment -- 4. Panaceas and pitfalls in the practice of strategic management -- 5. A strategic perspective on managing change -- 6. The role of alliances and networks in strategic management -- 7. Seeking organizational advantage: balanced solutions. 
<br/><br/> Examines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book discusses firstly, how companies are redesigning their management processes internally and secondly, how they are looking to the outside. 
<br/><br/><label>ISBN: </label>0750619376 (pbk.) 9780750619370 (pbk.) 
<br/><br/><label>LCCN: </label>96115851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Organizational effectiveness.<br/>Organizational change.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .E328 1995