01629cam a2200265 a 4500001001100000005001700011008004100028010001300069020002200082020002500104035002000129040010100149042003100250050002400281100001700305245005300322260005400375300003300429504006600462505045500528520029500983650002401278650003401302650002701336000003103420230921135303.0960110s1995    enkm     b   a001 0 eng d  a96115851  a0750619376 (pbk.)  a9780750619370 (pbk.)  a(OCoLC)34012868  aOTUbengcTOLdDLCdUKMdBAKERdNLGGCdBTCTAdYDXCPdUABdDEBBGdOCLCQdUKBOLdOCLCFdOCLCOdCQ$  acopycat=LC copy cataloging00aHD30.28b.E328 19951 aEgan, Colin.10aCreating organizational advantage /cColin Egan.  aOxford ;aBoston :bButterworth-Heinemann,c1995.  axv, 200 p. :bill. ;c24 cm.  aIncludes bibliographical references (p. [184]-194) and index.0 aThe big picture -- 1. Competition and the art of strategic management -- 2. Marketing strategy and the science of survival -- 3. The strategic and organizational challenges of a turbulent business environment -- 4. Panaceas and pitfalls in the practice of strategic management -- 5. A strategic perspective on managing change -- 6. The role of alliances and networks in strategic management -- 7. Seeking organizational advantage: balanced solutions.  aExamines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book discusses firstly, how companies are redesigning their management processes internally and secondly, how they are looking to the outside. 0aStrategic planning. 0aOrganizational effectiveness. 0aOrganizational change.