01781cam a2200325 a 4500 0000031034 20230921135303.0 960110s1995 enkm b a001 0 eng d 96115851 0750619376 (pbk.) 9780750619370 (pbk.) (OCoLC)34012868 OTU eng TOL DLC UKM BAKER NLGGC BTCTA YDXCP UAB DEBBG OCLCQ UKBOL OCLCF OCLCO CQ$ copycat=LC copy cataloging HD30.28 .E328 1995 Egan, Colin. Creating organizational advantage / Colin Egan. Oxford ; Boston : Butterworth-Heinemann, 1995. xv, 200 p. : ill. ; 24 cm. Includes bibliographical references (p. [184]-194) and index. The big picture -- 1. Competition and the art of strategic management -- 2. Marketing strategy and the science of survival -- 3. The strategic and organizational challenges of a turbulent business environment -- 4. Panaceas and pitfalls in the practice of strategic management -- 5. A strategic perspective on managing change -- 6. The role of alliances and networks in strategic management -- 7. Seeking organizational advantage: balanced solutions. Examines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book discusses firstly, how companies are redesigning their management processes internally and secondly, how they are looking to the outside. Strategic planning. Organizational effectiveness. Organizational change. 190604 N 20230822095114.0 7680 7680 0 0 0 0 cutlib cutlib 2023-09-21 0 HD 31 EGA BK0053441 2023-09-21 00:00:00 2023-09-21 BK