Egan, Colin. creator text bibliography enk Oxford Boston Butterworth-Heinemann 1995 monographic eng

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xv, 200 p. : ill. ; 24 cm. Examines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book discusses firstly, how companies are redesigning their management processes internally and secondly, how they are looking to the outside. The big picture -- 1. Competition and the art of strategic management -- 2. Marketing strategy and the science of survival -- 3. The strategic and organizational challenges of a turbulent business environment -- 4. Panaceas and pitfalls in the practice of strategic management -- 5. A strategic perspective on managing change -- 6. The role of alliances and networks in strategic management -- 7. Seeking organizational advantage: balanced solutions. Colin Egan. Includes bibliographical references (p. [184]-194) and index. Strategic planning Organizational effectiveness Organizational change HD30.28 .E328 1995 0750619376 (pbk.) 9780750619370 (pbk.) 96115851 OTU 960110 20230921135303.0 0000031034 eng