TY  - BOOK
AU  - Egan,Colin
TI  - Creating organizational advantage
SN  - 0750619376 (pbk.)
AV  - HD30.28 .E328 1995
PY  - 1995///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Strategic planning
KW  - Organizational effectiveness
KW  - Organizational change
N1  - Includes bibliographical references (p. [184]-194) and index; The big picture -- 1. Competition and the art of strategic management -- 2. Marketing strategy and the science of survival -- 3. The strategic and organizational challenges of a turbulent business environment -- 4. Panaceas and pitfalls in the practice of strategic management -- 5. A strategic perspective on managing change -- 6. The role of alliances and networks in strategic management -- 7. Seeking organizational advantage: balanced solutions
N2  - Examines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book discusses firstly, how companies are redesigning their management processes internally and secondly, how they are looking to the outside
ER  -