Survey research methods /
Floyd J. Fowler, Jr., Center for Survey Research, University of Massachusetts, Boston.
- Fifth edition.
- Los Angeles : SAGE, [2014].
- xi, 171 pages ; 23 cm.
- Applied social research methods series ; 1 .
- Applied social research methods series ; v. 1. .
Includes bibliographical references and index.
Types of errors in surveys -- Sampling -- Nonresponse: implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing -- Preparing survey data for analysis -- Analyzing survey data -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective.