Meidan, Arthur. <br/><br/>
Marketing financial services. 

 - Houndmills, Basingstoke :  Palgrave Macmillan,  1996. 
 - xviii, 324p. 
<br/><br/> Includes bibliographical References and index. 
<br/><br/><label>ISBN: </label>033355003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.<br/>Bank marketing.<br/>Marketing Information Technology.<br/>Financial services industry--Marketing.