TY  - BOOK
AU  - Meidan,Arthur
TI  - Marketing financial services
SN  - 033355003
PY  - 1996///
CY  - Houndmills, Basingstoke
PB  - Palgrave Macmillan
KW  - Financial services industry
KW  - Marketing
KW  - Bank marketing
KW  - Marketing Information Technology
KW  - sears
N1  - Includes bibliographical References and index
ER  -