Lascu, Dana-Nicoleta. International marketing : managing worldwide operations in a changing international environment. / Dana-Nicoleta Lascu. - Daryaganj, New Delhi : Biztantra, 2003. - xii, 349 p. : ill. + Casebook. Includes index. ISBN: 8177223704 Subjects--Topical Terms: Export Marketing.International Trade. LC Class. No.: HF1416 / LAS