TY  - BOOK
AU  - Plaisance,Patrick Lee
TI  - Media ethics: key principles for responsible practice 
SN  - 9781452258089 :
AV  - P94 .P55 2014
PY  - 2014///]
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
KW  - Moral and ethical aspects
N1  - Includes bibliographical references and index; Ethics theory: an overview -- key frameworks -- ethics theory: application to media -- technology -- transparency -- justice -- harm -- autonomy -- privacy -- community -- conclusion
N2  - Making ethics accessible and applicable to media practice, this highly acclaimed book explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior
ER  -