Mazzocchi, Mario. <br/><br/>
Statistics for marketing and consumer research / 
Mario Mazzocchi. 
 - Los Angeles :  Sage,  2008. 
 - xviii, 412 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [387]-398) and index. 
<br/><br/><label>ISBN: </label>9781412911214 (hbk) 1412911214 (hbk) 9781412911221 (pbk) 1412911222 (pbk) 
<br/><br/><label>LCCN: </label>2007936615 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods.<br/>Consumers--Research--Statistical methods.