TY  - BOOK
AU  - Mazzocchi,Mario
TI  - Statistics for marketing and consumer research
SN  - 9781412911214 (hbk)
PY  - 2008///
CY  - Los Angeles
PB  - Sage
KW  - Marketing research
KW  - Statistical methods
KW  - Consumers
KW  - Research
N1  - Includes bibliographical references (p. [387]-398) and index
ER  -