TY - BOOK AU - Horner,Susan AU - Swarbrooke,John TI - Marketing tourism, hospitality and leisure in Europe SN - 0412621703 PY - 1996/// CY - London PB - International Thomson Business Press KW - Marketing KW - Tourism, hospitality and leisure KW - Hospitality and tourism marketing KW - Europe KW - sears N1 - Incudes index; Includes bibliography ER -