Messaris, Paul. <br/><br/>
Visual persuasion :  the role of images in advertising / 
Paul Messaris. 
 - Thousand Oaks ;  London ;  New Delhi :  Sage Publications,  c1997. 
 - xxii, 297 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 275-288) and index. 
<br/><br/>A theory of images in advertising.  Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures?  Image as evidence. Visual truth, visual lies.  Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion. 
<br/><br/><label>ISBN: </label>0803972466 (pbk. : alk. paper) 9780803972469 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>96025184 
<br/><br/><label>Nat. Bib. No.: </label>GB97-19073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Visual communication.<br/>Commercial art.