Visual persuasion : the role of images in advertising - Messaris, Paul. (Thousand Oaks ; London ; New Delhi : Sage Publications, 1997)
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
Includes bibliographical references (p. 275-288) and index.
Keywords: Advertising -- Psychological aspects; Visual communication; Commercial art