01409cam a2200325 a 4500 0000031510 20230921135312.0 960516s1997 caum b a001 0 eng 96025184 GB97-19073 37595242 0803972466 (pbk. : alk. paper) 9780803972469 (pbk. : alk. paper) (OCoLC)34772403 (OCoLC)34772403 (OCoLC)37595242 DLC DLC C#P UKM CUM BAKER NLGGC BTCTA YDXCP LVB CNC Messaris, Paul. Visual persuasion : the role of images in advertising / Paul Messaris. Thousand Oaks ; London ; New Delhi : Sage Publications, c1997. xxii, 297 p. : ill. ; 24 cm. Includes bibliographical references (p. 275-288) and index. A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion. Advertising Psychological aspects. Visual communication. Commercial art. 210422 N 20230822095114.0 7818 7818 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5822 MES BK0052523 2023-09-21 00:00:00 c.045854 2023-09-21 BK