Visual persuasion
the role of images in advertising
Messaris, Paul.
creator
text
bibliography
cau
Thousand Oaks
London
New Delhi
Sage Publications
c1997
1997
monographic
eng
xxii, 297 p. : ill. ; 24 cm.
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
Paul Messaris.
Includes bibliographical references (p. 275-288) and index.
Advertising
Psychological aspects
Visual communication
Commercial art
0803972466 (pbk. : alk. paper)
9780803972469 (pbk. : alk. paper)
96025184
DLC
960516
20230921135312.0
0000031510