TY  - BOOK
AU  - Messaris,Paul
TI  - Visual persuasion: the role of images in advertising 
SN  - 0803972466 (pbk. : alk. paper)
PY  - 1997///
CY  - Thousand Oaks, London, New Delhi
PB  - Sage Publications
KW  - Advertising
KW  - Psychological aspects
KW  - Visual communication
KW  - Commercial art
N1  - Includes bibliographical references (p. 275-288) and index; A theory of images in advertising.  Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures?  Image as evidence. Visual truth, visual lies.  Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion
ER  -