TY  - BOOK
AU  - Turner,Raymond
ED  - Ohio Library and Information Network
ED  - ProQuest (Firm)
TI  - Design leadership: securing the strategic value of design 
SN  - 9781409463245
AV  - HD57.7 .T887 2013eb
U1  - 745.20968/4 23
PY  - 2013///]
CY  - Burlington
PB  - Gower Publishing Limited
KW  - Leadership
KW  - Industrial design
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references and index; List of figures and diagrams -- About the author -- Foreword -- Acknowledgements -- Introduction -- How the book works -- Preparing the ground -- The skeptics -- Deliver strategy -- Demonstrate added value -- Build reputation -- Design spend -- Summary of Part One -- The how and what of delivery -- Managing and leading -- Understanding opportunity -- Behavioural style -- Summary of Part Two -- Looking back to look forward -- Challenges for design leaders -- Summary of reflections -- Appendix: Introduction -- References -- Index; Available to OhioLINK libraries; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
N2  - The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives
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ER  -