Wensveen, J. G. <br/><br/>
Air transportation :  a management perspective / 
John G. Wensveen, Head of Aviation Technology, Purdue University www.purdue.edu, President and CEO, Airline Visions, LLC www.airlinevisions.com. 
 - Eighth edition. 
 - Farnham, Surrey, England  Burlington, VT :  Ashgate,  [2015]. 
 - xxxiv, 616 pages ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>An Introduction to Air Transportation. The airline industry: trends, challenges, strategies ; Aviation: an overview ; Historical perspective ; Air transportation: regulators and associations ; The general aviation industry -- Structure and Economics of the Airlines. The airline industry ; Economic characteristics of the airlines -- Managerial Aspects of Airlines. Airline management and organization ; Forecasting methods ; Airline passenger marketing ; Airline pricing, demand, and output determination ; Air cargo ; Principles of airline scheduling ; Fleet planning: the aircraft selection process ; Airline labor relations ; Airline financing -- The International Scene : International aviation ; Career planning in aviation. 
<br/><br/> "Now in its eighth edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management"--Provided by publisher. 
<br/><br/><label>ISBN: </label>9781472436788  $149.99 1472436784 9781472436818 1472436814 
<br/><br/><label>Standard No.: </label>12212801 
<br/><br/><label>LCCN: </label>2015002497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Airlines--Management.<br/>Aeronautics, Commercial.
<br/><br/><label>LC Class. No.: </label>HE9781  / .W45 2015 
<br/><br/><label>Dewey Class. No.: </label>387.7068